Powerful Marketing Stategies That Help Your Business Thrive In A Down Economy

Increase Bookings With Trip Advisor "Business Listing Subscriber" Feature

2011-02-07T15:10:00.000-08:00

Want more direct bookings?

With a "Business Listing" on TripAdvisor you can

Put your property one click or call away from 1000s of potential guests searching your area
Add your contact information (phone, website address, and e-mail) to the top of your listing page
Create a special offer which will be seen on the first page of your local hotel search results and in e-mails to TripAdvisor members

Discover how you can benefit

Create Business Opportunities Using LinkedIn

2011-02-02T16:02:00.000-08:00

LinkedIn offers the ability to create new relationships, strengthen existing relationships, and draw the attention of individuals seeking your products & professional services. LinkedIn is a very valuable online marketing tool that not many people know about. It has a free account and offers networking & business opportunities. You have a personal profile where clients and colleagues can add recommendations; these also show on your profile.
Linkedin has a selection of productivity tools and there is even an app for smart phones so you can take your contacts with you everywhere. Their feature InPerson enables LinkedIn iPhone users to swap contact information by simply bumping their phones together; the connection is made over Bluetooth. It’s very similar to an iPhone app called Bump, which does practically the same thing.

Here is a link to an interesting article from the International Networking Group, BNI about the benefits of Linkedin.
SuccessNet Online » Blog Archive » Triple Your Referrals Using LinkedIn:

Wow Your Facebook Viewers With The New Facebook Profile

2011-01-07T10:07:00.000-08:00

10 Creative Uses of the New Facebook Profile [PICS]

For all you businesses that have engaged in Facebook; here is the latest development. The new profile allows you a great opportunity to add larger and more compelling images of your business or product. Wow your viewers. Click on the above link to view the details.

Drive More Customers Through Your Door With Location-Based Rewards Program

2010-12-27T19:52:00.000-08:00

Read this news release about how Carl's Jr is using a new phone app to bring in more customers. You can utilize this same strategy. Schedule a free consultation today.

Carl’s Jr. Launches Location-Based Rewards Program

Robin's Restaurant Launches New Internet Marketing Plan

2010-08-31T08:43:00.000-07:00

Robin's Restaurant, a local landmark in Cambria, Ca. for over 25 years has just engaged Vanessa Rispin of Rispin Web Marketing to create a new website and internet marketing strategy. The new site will incorporate multi channel internet marketing features including Facebook and YouTube. The new website is due to launch this month.

Blogging Made Easy

2010-07-18T16:22:00.000-07:00

Blogger, Wordpress and Typepad ruled the blogging scene for some years. But two new improved Blogging platforms have moved into the game recently

Sites like Posterous and Tumblr have refined blogging by streamlining the posting process, eliminating many of the bulky features and offering an easier to use interface with many more features and slick designs.

If you already have a blog created elsewhere you can move it to Posterous using their blog importer; quickly and easily. It will grab your old blog posts, comments and tags, and move them into a new Posterous account.

What's the attraction of Posterous? well, it is streamlined and doesn't have too many multiple features you will never use. You wont have all those spam comments that plague Wordpress - Posterous is free of those at least for now. Posterous' service is designed to be so email-post friendly that you never even need to login at your desktop; you can post everything to your Posterous blog from your phone. Photos, videos, text docs, even spreadsheets - if you can email it, you can blog it from your phone. I'm impressed.In terms of time efficiency, Posterous is a big improvement.

You can also host your under your own domain ex. www.mywebsite.com

Posterous converts say: "Its feature list and widget integration looked appealing at first, but I began to experience what can only be described as feature bloat. Too many features were available, and their implementation, by WordPress and by me in designing my blog, became too cumbersome. I needed a solution that didn’t require me to sit in front of a computer and “work” on a blog post."

"In a world where software and web services are becoming increasingly rich in functionality — and therefore more complex — it’s nice to see tools that reverse that trend — tools that make things easier."

Says Posterous: "After a few months of adding features like freestanding pages, better photo management tools, SEO improvements, autopost upgrades (you can now autopost to 25+ different sites), we feel we have the best platform and want to remove all barriers to trial - and re-trial by folks who just thought we were a micro blog."

Scheduling Made Easy - Free Online Calendar & Booking

2010-06-24T23:02:00.000-07:00

Do clients schedule appointments with you? Here is a very effective way of increasing your response rate. Imagine, clients can book appointments on your website 24 hours a day.
Watch this video overview.

Have an iphone or Blackberry? Tungle works beautifully right from your phone.

Share your Tungle.me availability on your web page, blog or application. The Tungle.me Widget displays your availability based on the preferences you've set for your Tungle.me page.
The Tungle.me Widget can be added to your website.

With Tungle, you can:

Easily schedule meetings with anyone
Share your availability inside or outside your organization
Eliminate double bookings, time zone mishaps and the endless back and forth of finding a time to meet
Tungle on the go! Get Tungle.me for iPhone, BlackBerry (Storm users, use this version)

Tungle.me - Scheduling made easy. Visit www.tungle.me for more information.

If you like the way Tungle makes online scheduling easy
I can show you how to add it to your website or facebook
Just schedule a free meeting with me.

Seesmic for iPhone is now available

2010-05-24T16:53:00.000-07:00

This is Marketing Efficiently! Feel Organized and On The Right Track. Checkout this handy time saving tool to help you update all your socialnetworks from your iphone.

2010-05-18T17:59:00.001-07:00

Hidden Oak Winery, Paso Robles boosts its visibility with a dynamic new Website & Marketing Campaign designed by Vanessa Rispin of Rispin Web Marketing.

2010-05-18T17:57:00.001-07:00

El Vino Restaurant in Paso Robles launches new website & marketing campaign with the help of Vanessa Rispin of Rispin Web Marketing.

2010-05-08T17:39:00.001-07:00

Just finished a new website and marketing campaign for Back Roads Wineries
of Paso Robles. Check out their latest events on their blog, twitter feed,
YouTube and facebook page. Take a peek at their slideshow too at
www.backroadswineries.com. *Exciting & Diverse, *the Back Roads is comprised
of a dozen premium Wineries, several Olive Farms, Dining and Bed &
Breakfasts.

Take a journey through the beautiful and gently rolling hills of the Paso
Robles countryside and discover some of the most exciting wines of
California's Central Coast. Share an intimate wine tasting experience at
the family-owned and operated wineries of the Back Roads, often while
visiting with the winemaker or owner. *Wine tasting the way it should
be!*Back Roads Wineries are conveniently located off Highway 101
midway between
Los Angeles and San Francisco; on the eastside of Paso Robles.

Giving It Her Best Shot!

2010-04-12T19:29:00.001-07:00

Award winning Photographer Susan Pyburn learns the latest marketing techniques from Vanessa Rispin. In black and white, Vanessa outlined powerful strategies to reach more customers. "A Transformative Experience!‎‎
Vanessa makes the web seem like a toy box full of new stuff with your name on it. Who knew there could be so much available to help even green novices like me. If you have ever longed for help navigating the mysteries of computer marketing techniques, do yourself a huge favor and let her help", Susan said. In 2004 the Smithsonian Magazine awarded Susan Pyburn First Prize in Travel for her "Havana Rooftops"; out of more than 12,000 submissions. Photographer - A Lens of Her Own www.aloho.us. For a free consultation contact Vanessa at www.RispinWebMarketing.com

Make every online visitor count — start chatting with your visitors today

2010-03-28T11:49:00.000-07:00

We are all pressed for time these days; automating some of your routine tasks can help you market your business more successfully. As with many things, the toughest parts are learning where to start and taking that first step. It's really not as hard as you imagine. An example of the tasks that can be automated are: newsletters, customer service, thank you letters to new customers, thank you to website visitors who sign up for your blog, weekly email tips, chats with visitors on your website, surveys and much more.

In this post I will focus on Zopim. It is a free tool you can utilize on your website to converse with your website visitors. You can find Zopim at www.zopim.com.

Increase Sales

Increase conversion rates, cross-sell and upsell orders, reduce shopping cart abandonment

Superior Support

Provide one-on-one support to customers & give quick answers to their urgent questions

Increase Productivity

With automated tools like pre-set messages, survey function & trigger-based chats

Lower Costs

Chat with multiple visitors & cut manpower costs

Marketing research shows that gathering information from your customers via online surveys is very valuable. Wondering what products to develop, how to improve the ones you already sell? Customers will actually tell you want they want to purchase; no guesswork. That's powerful.

Beat the Recession. Make every online visitor count. Get started today.

Click here to learn more about training on Zopim and get it installed on your website.

Get Started, Get Trained, Get Going.

Social Media Marketing Made Easy Workshop

2010-03-23T09:27:00.001-07:00

Bring your laptop and join in. Vanessa will present a workshop on Tuesday March 30 in Paso Robles - How to Use Social Media to Attract More Customers. Learn how to use Facebook, Twitter and Linkedin to enage potential customers, get media coverage and more. The highlight of the workshop will be an amazing time saving method that allows you to post to all social media at once and save hours of time. For more information on classes or to schedule a one on one training session visit www.RispinWebMarketing.com. Get Started. Get Trained. Get Going.

Red Bug Boosts Their Online Presence

2010-03-23T09:12:00.001-07:00

Terri Rademaker owner and author of Red Bug; creates a new YouTube Channel for her company. The video channel present professional tips and techniques to help children learn to write. Terri has been receiving ongoing computer and marketing training from Vanessa Rispin so she can reach more potential customers. Check out the new www.Red-Bug.com website designed by Rispin Web Marketing.

WCP Cellars Opens Tasting Room In Paso Robles

2010-03-19T13:02:00.001-07:00

Just around the corner from landmark Firestone Brewery is the new tasting room for WCP Cellars. Winemaker Will Persall, business partners Dennis Ing, Jerry Karr are meeting with Vanessa Rispin to discuss marketing and promotions. Watch for new promotions on the way visit www.WCPWines.com. For more information on how to reach more potential customers visit www.RispinWebMarketing.com

"Taste The Art" At Penman Springs Vineyard

2010-03-19T12:25:00.001-07:00

Penman Springs Vineyard and Tasting Room on Union Road in Paso Robles just launched a new website and expanded marketing campaign. Visit them at their new website www.penmansprings.com. Owner Beth McCasland is getting in the swing of things with personal computer training from Vanessa Rispin so she can reach more potential customers and gain a greater internet presence with news of awards, new releases, events etc. Beth also attends Vanessa's Computer Training/Marketing Workshops. For schedule of classes and more on how you can learn how to reach more potential customers with the latest marketing tools visit www.RispinWebMarketing.com

Increase Marketing Effectiveness & Website Activity

2010-03-14T18:35:00.000-07:00

Google Analytics is a powerful tool that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing campaigns and convert more website visitors into paying customers.

Take a quick video tour of Google Analytics. Click here. You will be impressed.

Looking to improve the productivity of your website and marketing campaigns.
Join me at my hands-on workshop. Click here for more info or visit www.RispinWebMarketing.com

Effective Email Marketing

2010-03-01T16:57:00.001-08:00

Tuesday March 2nd in Paso Robles, Vanessa will present the third in a series of Internet Marketing Workshops. Bring your laptop and join in! There is wireless internet and we will walk through step by step how to set up and run an "Effective Email Marketing Campaign". Learn how to find out how many people opened your email, professional tips on how to increase your open rate, what are the best subject lines, how to get visitors to sign up for your newsletter at your website and more. Visit www.RispinWebMarketing.com for more details and to signup for web marketing tips newsletter.

How To Connect At A Deeper Level With Customers

2010-03-01T16:51:00.001-08:00

Create the story behind your product or service; focus on your strengths and your uniqueness-and tell your story in a dramatic visual manner. Find a short powerful attention-grabbing phrase that identifies your uniqueness while involving your audience in a memorable way.

The Power Of Story

2010-03-01T16:39:00.001-08:00

One of the most powerful ways to connect with your audience is by creating the story behind your product or service. According to one of the leading futurists of the world, Rolf Jensen, the most important skill a business could possess in the twenty first century would be to create and relate stories. It creates the first method by which our audiences (customers, prospects and colleagues) understand and emotionally bond with us, organizationally and individually.

New News Service Boosts Visibility

2010-02-26T21:36:00.001-08:00

John Lindt, longtime Reporter for the Visalia Voice, launches a new online news service Sierra2TheSea.com. With one on one computer training and the addition of some powerful marketing tools, Mr Lindt is now able to promote his news service faster and more effectively. "In one training session I went from Kindergarten to High School in my Web Development with Vanessa's coaching" says John.

Hammersky Wines of Paso Robles Revamps Their Marketing Program

2010-02-26T21:12:00.001-08:00

Vanessa Rispin gave owner Kimberly Hauck, owner of Paso Robles Hammersky Vineyard and Winery one on one computer training on the latest marketing techniques; facebook, blogger, youtube and more. In the works is a revamped website. Vanessa teaches computer classes on how to setup and reach more potential customers with the latest internet marketing techniques. For more info visit www.RispinWebMarketing.com

Attract New Customers With Online Coupons

2010-02-23T23:06:00.000-08:00

Coupons are enjoying a resurgence that began in 2009. Printable coupons rose 308% in the first half of 2009. They are a great way to attract new business.

Coupons can be sent in emails, be placed on your website or placed in a blog. See the example in this post as an example of what an online coupon can look like. Need some help to create a coupon? Check out my Internet Marketing Workshop schedule at www.rispinwebmarketing.com

The following key information regarding consumers and coupon use was derived from Inmar database with data from the FMI's "2009 U.S. Grocery Shopper Trends" and Nielsen's "Manufacturer Coupon Sourcing" study:

• 75% of all respondents stated that coupons had at least some influence on their decision to purchase a new product (FMI).
• 68% of U.S. households used a coupon in the first six months of 2009 (Nielsen).
• Affluent households tend to be heavier coupon users (Nielsen).
• Large households tend to use more coupons (Nielsen).
• White households are more likely to be heavier coupon users (Nielsen).
• Hispanic coupon users are less likely to be heavy coupon users (Nielsen).

Business Owners Get On YouTube Bandwagon

2010-02-16T21:52:00.001-08:00

A group of small business owners met in Paso Robles today to learn how to use YouTube to promote their companies. Vanessa Rispin presented a hands-on workshop today, the second in a series, aimed at helping individuals learn the necessary internet marketing strategies. Vanessa simplifies the technology in her classes so even beginners can use Internet Marketing.There are almost 117 million online video viewers in the U.S. Today, YouTube outperforms blogging and social networking. For a schedule of workshops visit www.RispinWebMarketing.com

Internet Marketing Class Feb. 16

2010-02-11T20:40:00.001-08:00

Vanessa Rispin will teach a class on YouTube & Video Marketing in Paso Robles this coming Tuesday. YouTube is an important tool for small business owners to reach potential customers. Bring your laptop and join in. Set up and get comfortable with this powerful new tool. No prior experience necessary. YouTube is a free platform on which to promote your brand or services. It is now the second most popular site in the world. For more details visit www.RispinWebMarketing.com

Improve Your Company's Website Traffic W/ Customer Reviews

2010-02-11T20:20:00.001-08:00

Vanessa Rispin shows Don Seawater, owner of Pacific Coast Lumber how to increase his search engine ranking in a personal computer training session. Among the strategies discussed was how customers can enter their testimonials quickly and easily on Google maps to improve your business's visibility and website traffic. Internet Marketing Classes are offered on Tuesdays in Paso Robles. Visit www.RispinWebMarketing.com for details.

Internet Marketing Training Boosts Results For Small Business Owners

2010-02-05T16:51:00.001-08:00

Vanessa Rispin showed business owners in Paso Robles this week how to reach more potential customers by listing their company on the Google Local Business Center. Listings can also be expanded to include photos, current coupons, video and more. Classes are available for small business owners to expand their knowledge with hands on training at Computer Classes given by Vanessa Rispin in Paso Robles on the first and third Tuesday's of each month. Visit www.RispinWebMarketing.com for a schedule of classes "Internet Marketing Made Easy". Topics include: Getting found by Google, Blogger, How To Drive More Traffic to Your Website (SEO), Video Marketing, Power Email Marketing with Power Tools and more.

New Vacation Rental Blossoms Forth

2010-02-04T19:42:00.001-08:00

Michael W. Taylor, Paso Robles Realtor & Broker, has contracted Vanessa Rispin to handle the new website, marketing plans, logo and wine label for "Blossom Court" Vacation Rental. The upscale property will boast a wine cellar with its own label Blossom Court.

Online Contests Win Over Potential Customers

2010-02-03T22:37:00.001-08:00

ServiceMaster Anytime, an emergency restoration specialist with offices in San Luis Obispo and Santa Barbara County, receives assistance from Vanessa Rispin, Internet Marketing Specialist, to set up monthly engaging interactive website contests to increase website traffic and engage potential customers. Check it out at www.svma.com Enter and win $25!

Internet Marketing Plan Launched For Pacif Coast Lumber

2010-02-02T19:47:00.001-08:00

Vanessa Rispin, Internet Marketing Specialist met with owner Don Seawater of Pacific Coast Lumber, a subsidiary of Pacific Coast Enterprises to launch their new Internet Marketing plan. The company based in San Luis Obispo produces eco-friendly functional art. Their custom, specialty lumber products include: Cabins, Retreats, Sheds, Music Rooms, Garden Retreats, Outbuildings, Summerhouses, Green Building Projects, Log Cabins, Benches and Gazebos. Vanessa will implement a new video marketing plan from Don's numerous public speaking engagements on eco-friendly building. In addition, updates will be made to their website.

Little Known Internet Marketing Techniques Revealed

2010-02-02T19:21:00.001-08:00

Vanessa Rispin demonstrated Internet Marketing Strategies to a room of laptop-toting small business owners today in Paso Robles. Explanation was given on how to increase website traffic and what steps to take for first page ranking on Google. She guided them through listing their business on Google Local Business Center and creating a blog to promote their businesses. Reigning in their enthusiasm the group left with a sense of accomplishment with their new found internet marketing tools. The next class will be held on Video Marketing & YouTube Tuesday February 16 from 12:30-2:00. For more details visit www.RispinWebMarketing.com

Computer Workshop Tuesday Feb. 2

2010-01-31T23:42:00.001-08:00

Reach More Potential Customers. Learn how to List Your Business On Google & Use Blogger as an effective press release tool.

Tuesday Feb 2 - Google & Blogger.
Engage potential customers. More people search locally on Google than anywhere else. Learn how to get your business listed on Google which has over 100 million users. Show coupons, add videos and photos, and even post real-time updates. Master Blogger and gain greater visibility for your company.

2nd & 4th Tuesdays From 12:30-2:00
Paso Robles Senior Center/Multimedia Room
270 Scott Street, Paso Robles, CA
Bring Your Laptop & Join In. Laptop not required. Set up and get comfortable using these exciting new marketing tools. $20 per Class. Classes may be booked individually. Sign up at the Reception Desk/Paso Robles Senior Center or Call (805) 237-3880. For more info visit www.rispinwebmarketing.com

Tips For Improving Email Open Rates

2010-01-26T11:11:00.001-08:00

Ever wonder how you might improve your email open rate? Your subject line is one of the most important elements; it should describe what's inside "without" selling. In a recent study by MailChimp (the brand I recommend for my clients, use myself and Email newsletter of choice for Mozilla, Intel, Canon, Fujitsu, Staples and more) results showed the best email open rates had subject lines that "tell what's inside" and the worst subject lines "sell what's inside". 20-30% is a normal email open rate and there are several variables; your content type, list and how frequently you send campaigns. Your Email Marketing Plan like MailChimp, should provide you with results for each email campaign you send. A successful campaign/newsletter contains these basic elements: a compelling photo, useful and engaging information and either a special offer/coupon or link to sign up for an events. For more tips and a free guide to improving email open rates contact me at vanessa@rispinwebmarketing.com. Visit our website at www.RispinWebMarketing.com for more Internet Marketing Tips. If you would like to get some hands on training at one of my workshops, visit my website to view my class schedule this month in Paso Robles.

Internet Marketing Classes Offered In Paso Robles

2010-01-24T21:39:00.001-08:00

Fortyfive enthusiastic people attended the Seminar presented by Vanessa Rispin of Rispin Web Marketing, Tuesday in Paso Robles. Vanessa offered advice on how to use Google Picasa. Looking for a simple way to get photos from your camera and computer on the web? Picasa Web Album provides one GB of free storage that makes sharing your photos a snap. Visit http://ping.fm/J5075

Vanessa offers a series of classes beginning Feb. 2 in Paso Robles covering Google, Blogger, Facebook, Twitter, YouTube and LinkedIn, designed to help small business owners increase their visibility and reach more potential customers. For more information visit www.RispinWebMarketing.com

Promoting Paso Robles Grape Growers

2010-01-17T11:13:00.001-08:00

Vanessa will travel to Sacramento later this month to assist "Independent Grape Growers of Paso Robles Area" or IGGPRA, to their association at the Wine Symposium trade show. Vanessa has helped the group improve their visibility with a new internet marketing plan. She writes a blog for iggpra "Noble Rot" and has set up a youtube channel with videos of the groups events. Their tradeshow booth will include a new promotional video produced by Vanessa.

Rispin Web Marketing Launches New Website for Sundance Mortgage

2010-01-17T10:33:00.001-08:00

Vanessa Rispin designed a new, interactive website, easy to use internet marketing strategy & personal computer training for Richard Case owner and broker at www.sundancemortgage.com.

Amazing Marketing Results

2009-12-28T20:50:00.001-08:00

One Little Known Marketing Secret Is In The Power Of Coupons.
70% Higher click-through rate with E-mail Coupons (Recent Experian Marketing Study)

Coupons may not seem like a good bet for marketing your brand, however, e-mail coupon promotions are not only smart, they also work, according to a recent Experian Marketing study. The study's results found that on average, coupon-based e-mail campaigns have a 70% higher click-through rate than other mailings from the same brands.

Businesses stand to benefit directly from the use of coupons in e-mail;
especially when customers are placing orders for higher dollar amounts,
coupons can be an excellent tool to initiate the buying process.

Get Started. Get Trained. Get Going Today

"Web Marketing Made Easy"

Unleash the power of the technology to promote your business easily & efficiently.
I will set up the necessary tools for you and coach you to success.
You don't have to be a computer nerd to learn the secrets of Internet Marketing Success.
If you can edit a word document you succeed. Learn how to gain visibility, increase website traffic and convert more website visitors into paying customers using the latest tools and
technology.

ServiceMaster Anytime Launches New Internet Marketing Plan

2009-10-14T17:57:00.000-07:00

Rispin Web Marketing initiated a website to augment ServiceMaster's business, to increase profits, and to enhance exposure to clients. This franchisee having been in business since 1963, services all of Santa Barbara and San Luis Obispo Counties. With more than 4,500 franchises around the world, ServiceMaster Clean has been in the cleaning and disaster restoration business for more than half a century. Rispin Web Marketing is dedicated to providing this type of internet marketing assistance to all small businesses.

New Customers Are Searching For You. Help Them Find You

2009-09-29T15:28:00.000-07:00

87% of online internet users use search engines as their primary means of finding products and services.

•    Online consumers prefer to do business with those websites listed in the top 20 search results

•    80-90% of people rarely look further than the first page of results

•    Visitors sent to websites via search engines are “10 times” more likely to become customers than those who arrive by some other means.

Pretend you are a potential customer enter keywords in the Google search and find out what kind of online visibility your company has. The higher your website appears in the search, the better results and traffic you will get. Move your business into the top search results easily and efficiently. Let us show you how. The Internet is the new storefront for business, and it’s where customers will look to find your company. Make sure you are maximizing your online visibility. Whether you are a small company or a salesperson you can unleash the power of the internet to generate leads for your business; easily and efficiently. You need to be found online or you won’t be found by your potential customers either.

How do I reach more potential customers?
Most people believe that only a select few internet gurus know the secrets to internet marketing success. It’s not true. You don’t have to be a computer nerd to learn the necessary skills. If you can edit a word document; you can acquire the skills. We provide a unique service tailored to small businesses designed to help you learn and most of all, get comfortable with, the essential skills necessary to successfully market your business on the internet. Don’t have time to do your own publicity on the web? We can video your special events, launch campaigns and press releases for you. Don't have a website? No, problem we can show you how in our "One on One training" or design one for you.

New Improved Voicemail With Antispam Features & More

2009-09-19T09:13:00.000-07:00

Google Voice helps you manage your communications with a unique phone number that rings all your existing phones, a single voicemail inbox with online access and automated transcription, and lots of handy features like the ability to block spammy calls and easily record personalized greetings for your callers. Think of it as Gmail for your phone calls and text messages (watch this video to learn more).

A couple of minutes after someone leaves a voicemail on your Google Voice number, you'll receive an email showing who called, an automated transcript of the voicemail, and a link to play the message. You can click the link to listen to the message right from your computer.

Previously, clicking "Play message" opened a new page in your browser, but starting today, you can play voicemails right in Gmail. Just turn on the Google Voice player from the Gmail Labs tab under Settings and whenever you get a voicemail notification, the player will appear right below the message itself.

Best of all, your message status will stay synced: messages played from Gmail will appear as read in your Google Voice inbox and won't be played again when you check new messages via your phone.

Driving Traffic to Your Website Part 2

2009-08-09T10:34:00.000-07:00

There are many search engines but the most powerful are the big three: Google, MSN and Yahoo. Search engines have established their own mathematical rules called algorithms. and send electronic spiders that scan the internet’s pages daily. The spiders bring back information they have collected where the data is sorted an organized into directories called indexes. So if you have a new website it may take a little while for search engines to find you. When the search engines find your site it can take quite some time for you to move your website to a respectable place on their results list. You can check your website ranking easily by going to google page rank and typing in your website address. The ranking is on a scale of one to ten, ten being the best. Slow and steady is the best method for attaining a better website ranking. There are no quick fixes. But there are some basis quick start techniques to get the process going. Keywords play the biggest role in getting search engine traffic so this is where I will start. Keywords are used in the visible areas of your website like your website address, headlines, copy etc. and the coding of your website or the non-visible places like meta tags (for instance the paragraph description from your website that appears on search engines). The search engine spiders don't see what you see but read the HTML code of your website that is non-visible, so its important to place keywords in places where they will be found by the search engine spiders. Here are some tips: Place your most powerful keywords on your web pages copy, headings, next to graphics, anchor and footer text, domain names, bulleted lists, and internal and external links. Use keywords 2-5 times every 100 words. Avoid using one word keywords, tags and page titles and make sure they aren’t generic. Two useful online tools are keyworddiscovery.com and wordtracker.com they help you find which keywords are the most popular. Keywords and phrases are the foundation of your strategy to generate traffic so make sure you follow these simple guidelines for improving your existing traffic flow.

Subscribe to our “Web Marketing Tips” with helpful solutions to maximize your website efforts.

Get up to speed schedule a one on one training session today. Learn the essential skills necessary to launch your own campaigns, succeed in this new world of internet marketing and take full advantage of the multi channel opportunities. Save money and time using automated technology. Gain visibility, increase website traffic and convert more website visitors into paying customers using the latest tools and technology.

Vanessa Rispin
Internet Marketing Consultant & Trainer
www.rispinwebmarketing.com

(805) 434-6180

Increase Website Traffic With SEO

2009-06-25T10:10:00.000-07:00

I will begin with the first of several strategies for increasing traffic to your website in simple clear language. Assuming you already have an attractive, simple to navigate website and are ready to convert website prospects into customers: This is when the excitement begins. Now you need to learn how to increase traffic to your website by making sure the people actively looking for your product or service find you quickly and easily. Most people believe that only a select few internet gurus know the secrets to invigorate website traffic. It’s not true. There are a set of fundamental rules and principles that influence why people visit websites. I will outline the basic strategies that attract people to your website. You don’t need to spend alot of money to drive masses of visitors to your website; there are many low cost and free methods. The most important is search engines. This is because it’s the first place people go when they are looking for information or products. You need to be found by the search engines or you wont be found by your potential customers either. 87% of online internet users ( according to a recent Georgia Institute of Technology research study) use search engines as their primary means of finding products and services; Google has the lion’s share of this at 66%. You want your website to be easily found by the search engines. The conclusion of the study was that most people assume that if your website is listed first its better than those that follow. Secondly, online consumers prefer to do business with those website listed in the top 20 search results and 80-90% of people rarely look further than the first page of results. Lastly, visitors sent to websites via search engines are “10 times” more likely to become customers than those who arrive by some other means. So, in other words. The higher your website appears the better results and traffic you will get. That’s why Search Engine Optimization or SEO is an important internet strategy to employ. Sound discouraging; it’s just a process for improving quantity and quality of traffic sent to your website from search engines. SEO combines several elements including your website design, development and submission techniques. You don’ have to be a computer nerd to move your website up the search engine ladders over time. Stay tuned for part two all about Search Engine Optimization.

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Vanessa Rispin
Internet Marketing Consultant & Trainer
www.rispinwebmarketing.com

(805) 434-6180