Coupons can be sent in emails, be placed on your website or placed in a blog. See the example in this post as an example of what an online coupon can look like. Need some help to create a coupon? Check out my Internet Marketing Workshop schedule at www.rispinwebmarketing.com
The following key information regarding consumers and coupon use was derived from Inmar database with data from the FMI's "2009 U.S. Grocery Shopper Trends" and Nielsen's "Manufacturer Coupon Sourcing" study:
• 75% of all respondents stated that coupons had at least some influence on their decision to purchase a new product (FMI).
• 68% of U.S. households used a coupon in the first six months of 2009 (Nielsen).
• Affluent households tend to be heavier coupon users (Nielsen).
• Large households tend to use more coupons (Nielsen).
• White households are more likely to be heavier coupon users (Nielsen).
• Hispanic coupon users are less likely to be heavy coupon users (Nielsen).
